Marketing is dead….

At least according to the Harvard Business Review.

Catchy headline; maybe it misses a couple of words.

I guess the author traded in sexyness for completeness. One might add something like “conventional” or “traditional” or “1.0” to “Marketing”. Of course there still is a need for good, innovative marketing; but it “simply” needs to include new social [media] channels and even more important it needs to consider the underlying principle that today  “Markets are conversations” [Cluetrain manifesto anybody?].

The examples used in the post are very well-chosen. I wasn’t aware of the fact that there is a Mr. Excel out there, but maybe that’s because I’m more the Word- than the Excel-kind-of-guy.